GENERATION Z - More myriad than monolith

1. Who they are

Gen Z is not a monolith

Over the course of the past 12 months, Ipsos public opinion polling has revealed a significant gap in attitudes between Gen Z men and Gen Z women. More so than in any other generation polled, men and women in Gen Z are not seeing eye to eye.

A significant portion of young men are becoming more conservative and leaning towards more traditional values. At the same time, young women are often becoming more progressive and liberal than their male peers. The growing ideological divide between Gen Z men and women highlights a larger societal shift in attitudes towards gender roles and expectations.

While it's still not entirely clear what's driving the gap, it is clear that Gen Z is not a monolith. Simplifying this generation into one group sharing similar attitudes and values risks missing out on a world of detail. More than any other generation, caution needs to be applied when making generalisations about Gen Z as a whole.

While there is some variation between different countries, the diverging of Gen Z men and women is happening across the world.

This is a pattern we see across G7 countries, alongside emerging markets:

Source; Generation Z - Ipsos Generations Report 2025