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According to Forbes, in the past decade, college enrollment has dwindled by about 10%, which is approximately 1.95 million students. Since 2010, the trend has been declining (Schroeder). This could be due to a combination of reasons that include the changing employment landscape with the advent of new technologies such as artificial intelligence that afford rapid learning and task accomplishment, companies eschewing their mandatory degree requirement in favor of advantageous

Discover how Gen Z is redefining success in 2026. Learn why anti-hustle culture is more than a trend, and what it means for the future of work. The Upwork Team Published | Aug 19, 2025 Share: Advancing your career used to mean working long hours, communicating formally, and following strict hierarchies. Baby boomers and Gen Xers placed a high value on loyalty, job stability, and climbing the corporate ladder. They followed clear career paths, prioritized titles, and often sta

This Town , Peaky Blinders creator Steven Knight’s latest drama for the BBC, brings to life a defining – if short-lived – era in the history of British youth culture and popular music. Set in the West Midlands against the backdrop of industrial decline and social unrest in the early 1980s, the drama unfolds to the syncopated sounds of 2-Tone . A furious mix of punk and Jamaican ska, 2-Tone became a genuinely national phenomenon, bursting out of a bedsit in Coventry and into

Our latest Future of Wellness survey finds that distinct consumer segments are catalyzing demand for goods and services in six wellness subcategories. To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases. As this shift takes hold, it’s influencing the direction of the $2 trillion global wellness industry, which is expanding beyond its core categories. Even though younger demographics may be pu

Mental health, meme culture, and gaming tribes—marketers need to explore what Gen Z's actually want this 2025. If you want to understand what drives Gen Z in 2025, forget stereotypes and start looking at what actually moves them: mental health , creator-driven content , community-based gaming , and a revived love for Y2K culture . With more than half of Gen Z experiencing mental health challenges and a growing desire to live life as the “main character,” their expectations fo

1. Who they are Gen Z is not a monolith Over the course of the past 12 months, Ipsos public opinion polling has revealed a significant gap in attitudes between Gen Z men and Gen Z women . More so than in any other generation polled, men and women in Gen Z are not seeing eye to eye. A significant portion of young men are becoming more conservative and leaning towards more traditional values. At the same time, young women are often becoming more progressive and liberal than the

Chinese platforms and brands are capturing Southeast Asian Gen Z through cultural fluency, price accessibility, and AI-powered personalization strategies. Image: Pinkflash Contents Digital diaspora: Heritage and hashtags Wellness, ethics, and sustainability Chinese brands gaining ground fast TikTok, Xiaohongshu define the purchase journey Building community: Online to offline strategies Next-wave markets: Indonesia, Vietnam, Philippines Recommended Five hundred million votes

As public relations professionals, reading the news comes with the territory—it’s essential for our relationships with journalists, our organizations, and our clients—that we stay informed and agile. Plus, we’re a naturally curious bunch, and we want to know what’s happening in the world and markets around us. It’s easy to forget that this isn’t a priority for everyone, and generational news consumption patterns tell a puzzling story about the state of the media. Where Things

The future of technology isn’t arriving — it’s already being deployed.That’s the central message of McKinsey & Company’s latest Technology Trends Outlook 2025 , a sweeping review of 13 emerging technologies shaping global business, society, and geopolitics. “The era of experimentation is ending,” the report notes. “The next challenge is scaling — responsibly, efficiently, and globally.” From Sparks to Systems For years, companies have dabbled in AI, robotics, and cloud transf

Gen Z travellers now plan to spend more on international trips than any other demographic over the next 12 months - whilst also taking the most holidays, says new research by MMGY. Olivia Palamountain reports Gen Z has fallen in love with travel, now slated to spend the more on international trips over the next 12 months than any other generation - working out at US$6,434, according to MMGY 's 2025 Portrait of European Travellers survey. This globetrotting demographic also i

Gen Z’s continuing to shake things up across the cultural, social, and economic landscapes. They’ve grown up in a period marked by rapid technological advancements, significant societal changes, and ever-increasing global connectivity. Whether it's changing the rules of the workplace or influencing how we shop and consume, Gen Z is definitely a generation to watch. Let’s dig into 12 key traits that define them in 2025, backed by the latest data and insights. Who are Generati

The AI Index 2025 Report , published by Stanford’s Institute for Human-Centered Artificial Intelligence (HAI), marks a pivotal moment in the evolution of artificial intelligence. Now in its eighth edition, the annual report offers one of the most comprehensive data-driven views of how AI is reshaping technology, business, and society worldwide. Performance Grows, Costs Fall AI systems are becoming dramatically more powerful and efficient. According to the report, models that

In the Indiegraf webinar “Engaging Gen Z Audiences: Strategies for Local Newsrooms,” Adriana Lacy shared insights on how to effectively engage young adults by understanding the latest trends in Gen Z news consumption. The digital media consultant and CEO of Adriana Lacy Consulting put a strong emphasis on video content and understanding the evolving media landscape. Understanding Gen Z News Habits Lacy acknowledges that current strategies are likely to fail to engage young

1. The Global Shift: AI Moves from Experimentation to Execution In 2025, McKinsey observes that artificial intelligence has entered a new phase of adoption.Companies worldwide are no longer experimenting — they are operationalizing and scaling AI to create measurable business value. 72% of surveyed organizations report using AI in at least one business function, up from 55% two years ago. About one-third of companies now say AI directly contributes to their bottom line (EBIT)

The Pew Research Center’s 2025 Social Media and News Fact Sheet offers an updated look at how Americans (and global audiences) use social media to consume news.The findings show a complex relationship between digital platforms and public information — where social media continues to dominate attention, but trust, engagement, and news habits are fragmenting. 1. Most Americans Still Get News from Social Media — But Less Often Nearly half of U.S. adults (48%) say they get news

Each year, Smart Insights updates its flagship report summarizing the latest global social media data and trends.The 2025 edition, compiled by Dr. Dave Chaffey , draws on insights from DataReportal, Global Web Index (GWI), Statista, Pew Research, and other sources to help marketers understand how people are using social media today — and how that affects brand strategy. This research is more than just numbers: it highlights the evolution of user behavior, the changing hierar

Every year, Hootsuite releases one of the most anticipated studies in digital marketing: the Social Media Trends Report.The 2025 edition reveals how social media has reached a new maturity — no longer just a playground for creativity, but a central pillar of business strategy, brand identity, and customer intelligence. Hootsuite identifies three main shifts that are transforming how brands and creators approach social media in 2025: content experimentation, listening with int

Earlier, staying informed meant reading the newspaper or watching the 9 PM news. But today, news reaches Gen Z through reels, tweets, and podcasts; often, it finds them before they even search for it. You might scroll past a meme, then land on a subtitled reel about global protests, catch a financial tip while listening to a podcast on the way to class. And this is the definition of news in the Gen Z era, characterized by a fast, visual, mobile-first, and creator-driven appro

As the co-founder of Puzzle Partner, Ivana is an advocate for innovation with marketing expertise in technology, travel and startups. As a marketer and startup advisor to travel and hotel tech brands, it feels like just yesterday that everything was about wooing millennials with avocado toast and Wi-Fi. Well, times are changing, and now it's Gen Z's turn in the spotlight. This demographic transition is reshaping the very essence of travel marketing and experience design as t

Movies have long been our go-to escape, a magical portal that makes us laugh, cry, and forget about reality for a while. They shape our opinions, inspire empathy, and make us fall in love with stories that live forever on screen. But as times change, so do audiences—and no two generations differ more in their approach to cinema than millennials and Gen Z . The Generational Divide Millennials (born roughly between the early 1980s and mid-1990s) grew up watching VHS tapes, DVD